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Content & Marketing

Social Media Manager

Plans and ships social communication that supports product, community, and brand goals.

Level: MidMode: No-code#Social#Marketing#Content

Next action

Build your Web3 proof-of-work. Start contributing and prepare for interviews based on real scenarios.

Lane Type
Content & Marketing
Seniority Level
Mid
Execution Mode
No-code

1. Role Overview

Takes control of the protocol's public voice on platforms like X (Twitter), LinkedIn, or Farcaster. Tasked with translating complex technical features into viral and easy-to-understand narratives.

2. Daily Work

What you will actually do most weeks

Writing and scheduling daily X (Twitter) threads and partnership announcements
Coordinating with the design team to create memes, infographics, or promotional visual assets
Monitoring brand sentiment and engaging with KOL accounts or other protocols
Analyzing impression metrics and conversions to optimize future campaigns

Expected Outputs & Deliverables

Weekly/monthly Content Calendar
Viral threads and Product Launch Threads
Monthly follower growth and engagement rate analytics reports

3. Skills & Tools

Must-Have Skills

Persuasive copywriting and storytelling
High sensitivity to trends and Crypto Twitter (CT) meme culture
Social media data analysis (engagement, CTR, sentiment)
Research skills to understand protocol technical updates

Ecosystem Tools

Typefully / HypefuryFigma / CanvaSprout Social / TweetDeckNotion / Notion Calendar

4. Proof-of-Work & Prep

Actionable Proof-of-Work

Personal X account or public portfolio demonstrating the ability to write educational/viral threads about crypto
Case study of re-branding or engagement increase from a previous project

Self-Study Prep

  • Study the tone of voice of leading Web3 brands like Solana, Uniswap, or Polygon
  • Practice summarizing technical whitepapers into 5-7 engaging Twitter tweets
  • Master scheduling tools like Typefully to format threads professionally

5. Apply & Interview

Application Strategy

Create a high-quality analysis thread about the product you want to apply to, tag the official account and founders
Send a portfolio of your best thread links along with real engagement metrics achieved

Interview Prompts

"How would you explain our Zero-Knowledge (ZK) or Liquid Staking feature in a single Twitter thread to a non-technical audience?"

"If an exploit or hack occurs on the protocol, what emergency communication steps will you take on social media within the first hour?"

6. Guide Roadmap

Step 1

Copywriting & Crypto Culture

Mastering the language, slang, and memes popular on Crypto Twitter.

Step 2

Content Creation Portfolio

Publishing at least 5 crypto analysis/educational threads on a public account.

Step 3

Marketing Tools Mastery

Proficient in using Typefully, Figma, and social media analytics tools.

Step 4

Pitching to Web3 Projects

Applying with sample campaign strategy drafts for their product.